Unveil Saudi is an unprecedented live and large-scale demonstration of STC’s network power that has put Saudi Arabia’s natural wonders, which had long been hidden, on the map.

With a team of local photographers and social media influencers, we traveled across the country and visited the most remote areas of Saudi Arabia to reveal its ravishing beauty and show a different and absolutely stunning side to the Kingdom.

These pages are excerpts from a photo booklet made for Unveil Saudi.

And the video is the case study created for this nationwide and integrated campaign, which was highly awarded:

• Effie Awards MENA 2017: Silver in Brand Experience
• Dubai Lynx 2017: Bronze in Integrated & Bronze in PR
• The Loeries 2017: Bronze in Integrated