China

Balloon

Cheese

Bad apple

Have you ever heard of the expression "One rotten apple spoils the whole barrel”? Well, it turns out the worlds of fruits and cars have quite a lot in common. In fact, the use of just one fake car part can have far-reaching repercussions. It causes the systems in your vehicle to not work to their very best, resulting in severe safety concerns. Besides you and your car, everyone else on the road could be potentially harmed.

Our clever print series uses the classic car exploded view as a visual metaphor to demonstrate how one fake spare part can destroy your Nissan.

Because one fake part is all it takes. Buy genuine.

Role
Conceptualizer & Copywriter
For
Arabian Automobiles & Nissan
Date
2 February 2022
Type
Print