Cyberbullying is a serious issue. And while we all like to share funny content and memes online, we never stop to think that any of that has anything to do with online bullying. But what if our seemingly innocent ‘Shares’, ‘Posts’, or ‘Likes’ are actually impacting somebody’s life? The life of the person in the meme or content. What if they’re actually a way of cyberbullying we’re unaware of?

This print ad tackled just that by conveying the message that one tiny Like can contribute to helping content – and possibly means of bullying – spread like wildfire.

This piece was awarded a Bronze in Print Advertising at the 2019 Loeries.