The Emirates was about to launch the Arab world’s first ever interplanetary mission to Mars and we were tasked with promoting it. A dream come true for every Creative.

The thing is, throughout decades, we’ve been used to witnessing the countdowns to historic milestones like these in foreign languages like English, French, Russian, Japanese and others. Yet, never in Arabic. So when it came to letting the world know that the Arabs are going to Mars, we had to make sure our voice was heard loud and clear. The Arab voice that is. And so, the world’s first Arabic countdown was born. The actual countdown to launch the Emirates Mars Mission’s Hope Probe to Mars was going to be in Arabic. A seismic event that caused celebrities, public figures, brands and people from all over the world to speak Arabic by counting down from 10-1 – for the first time ever.

This film announced our idea and invited the world to lend their voices to history by sharing their #FirstArabicCountdown.

This idea was awarded at the 2020/2021 Dubai Lynx Festival of Creativity with a Silver in Digital and a Bronze in Brand Experience & Activation. It also won Gold in Integrated and Bronze in the Live Communications category at The Loeries 2021.