WhatsArt
On the occasion of the Louvre Abu Dhabi’s reopening after the lockdown due to the Covid-19 pandemic, we created this series of WhatsApp conversations.
In various group chats, we see different art pieces currently exhibited at the Louvre chatting with each other and various regional influencers.
Having been alone for such a long time due to the museum’s closure throughout the lockdown, these art pieces are expressing their excitement for and anticipation of the upcoming reopening of the museum, as they can’t wait to finally be among people and “socialize” with visitors again.
The result? Lighthearted group chats that allow the art pieces' respective backgrounds and characters to shine through.
Role |
Conceptualizer & Copywriter |
For |
Louvre Abu Dhabi |
Date |
June 2020 |
Type |
Social media content |